Gen Con promotes gaming and related activities via a thriving product showcase. Inside the exhibit halls, game manufacturers and publishers sell and market games direct to consumers. Exhibitor offerings range from premiering new games and selling support products to running product demonstrations and organizing amateur and professional tournaments. Many exhibitors also conduct seminars and workshops ranging in topic from games development to competition-level miniatures painting. Gen Con offers endless possibilities for manufacturers and publishers to creatively sell and support their full line of products, as well as marketing new products that are not yet available to consumers. Gen Con is the preeminent consumer marketing event for hobby games in the United States and North America.